To learn why Google search results can be different, it is first important to understand how Search Engine Optimization works and how it can influence a constantly changing Google results page. Why Google search results can be different seems complicated, but it’s not. Keep reading to learn more!
In this article, we’ll review exactly why Google search results can be different depending on what key words you use, where you are located, the time between the search and several other factors. As mentioned, the reason for why Google search results can be different has a lot to do with SEO and how Google search spiders work. Ultimately, these searching spiders actually work on a learning curve meaning they learn as they go. This might mean the search results can change if there is even a slight difference in some factors like SEO and how other websites are operating and updating content.
Why Google Search Results Can be Different:
Understanding more about how SEO works can inform you more about why certain Google results appear to be different from one day to the next, or from one computer browser to another. In fact, the folks at Google tend to keep much of the way they allow their searching spiders to operate through the web a secret. While they do give website developers somewhat of an idea of how they calculate what websites are ranked first and which fall to the bottom of the pile, and sometimes depending on the search that can be a very big pile. The way Google searching works is through a series of algorithms that can be somewhat complicated to understand. They also change every once in a while. The top search results used to be based on key word search, but then websites were simply spamming up the content to make sure it reached the top results. Now, Google doesn’t allow that to happen. If website articles or blog posts appear to be too “spammy,” they will prohibit them from appearing in the search results, or will push the result all the way to the bottom.
Now, it appears that a lot of SEO is based on quality key word usage and long, in-depth articles or posts concerning a specific topic. Google does a great job of making searches specific to the searcher, which is part of the reason why Google search results can be different based on the computer or browser you are using. For example, if you are logged into your Google account while searching, the search results are going to be trained based on your browsing patterns. This will change your search results compared to someone with a completely different browsing history. The information Google uses to customize your search results changes as your browsing habits change. This is also why it may be different from computer to computer. However, if you are someone that doesn’t want to receive personalized search results while you are signed in to your Google account, you can actually turn off Web History and make sure it is removed from your Google Account. This might make it so you can get even more accurate Google search results instead of just the results that are shown to you based on your preference.
If you are using a single computer, but it has several different users, this is also going to skew your search results even if you are signed out of your Google account. The cookies are what are going to contribute to your computer’s searching history. This might entail the search results of several people that use the computer, all with different browsing habits. To help control this and still get the most accurate Google search results, it is important to turn off the cookies as well as the web history. This will help keep the results the most neutral and get you the most accurate search results. Clearly, there is a lot that goes into determining the best SEO tips, but if you are looking to add the best SEO to your WordPress blog, you might want to consider adding in WordPress SEO themes and other WordPress SEO tools like the All-In-One SEO pack or other types of SEO plugins and widgets.