With search engine optimization being such a huge part of building a website, it is important to look at in-house SEO vs. outsourcing SEO. SEO is a great marketing tool, but there is a difference between in-house SEO vs. outsourcing SEO. Keep reading to learn more.
Businesses everywhere, particularly online businesses, rely on SEO to achieve high rankings in online search engines like Google. Business owners and website administrators will use SEO techniques to build a great WordPress website that offers everything needed for search engine spiders to find it, and rank it high in the search results. However, there are a few ways that you can get SEO for your site: in-house SEO vs. Outsourcing SEO. The businesses that appear on the first couple search results pages on a search engine like Google or Yahoo! are the first links to be clicked by web users everywhere. The websites that do not get included in those top results often get overlooked by those who are looking for a specific type of business. If you are an online business with a WordPress website or blog that is relying on online sales, getting overlooked in search engine rankings is terrible for business. That is why it is so important to use SEO when building and managing your website, so this doesn’t happen and you can plan for a successful online business.
In-House SEO:
There are many advantages and disadvantages of using either in-house SEO or outsourcing SEO. When it comes to in-house SEO marketing, many will keep this an in-house task. There might be employees at your company that have experience with SEO, and it can also be a much cheaper alternative than compared with outsourcing your SEO jobs. Keeping your SEO in-house for your WordPress blog is also a good idea to be able to keep your business secure. You don’t have to worry about outside contractors seeing your confidential website content and risking losing that important information. If you have an employee that is dedicated directly to SEO for your website, this is a great way to ensure your website gets the best SEO it can through dedication to that specific task. Another advantage of in-house SEO is that you can have someone tasked with this job who knows the company inside and out. You can feel assured about their ability to know which key words are the most important and how to really get to the top of the search engine rankings.
Outsourcing SEO:
On the other hand, we have outsourcing SEO in comparison with in-house SEO. In this type of SEO marketing, companies will outsource the jobs to SEO firms. The upside to doing business with an SEO firm is that you know you will be getting the SEO job done by those SEO experts. These folks are trained and hired specifically for the work they can get done to ensure your website gets found by those searching for it. This is a great way to do business, however it is important to recognize you will most likely be paying for a more expensive service here than if you keep the your SEO in house for your WordPress blog. This is either going to be too much of an expenditure or it is going to be a worthwhile investment. If you have tried the in- house SEO and aren’t seeing the results you would like, it might be time to switch to outsourcing your SEO jobs instead. Depending on what you would consider paying an in-house SEO specialist, you might actually save money by switching to outsourcing SEO. This is especially true if you only have a few SEO projects here and there for your WordPress site. It really wouldn’t be worthwhile to hire a full-time professional to SEO in house when you could just hire a firm every once in a while when you need a project done.
There are many pros and cons to both in-house SEO as well as outsourcing SEO. Ultimately, it is important for you to find someone that can optimize all of your WordPress web pages or websites, if there are multiples. Regardless of which route you go whether it be outsourcing SEO vs. in-house SEO, it is important to make sure that whoever is doing these SEO-related tasks is also able to write/edit content, build links, run reports as well as perform whatever else SEO-related tasks you might have. SEO firms are going to be the most reliable. However, you can also try and find an SEO professional to hire for your company. It all depends on what you need as far as SEO goes and which option is best fr your online business.